Foxtrot is a company that produces premium sparkling wine out of Sonoma, California. Foxes were the key inspiration to the Foxtrot brand, as they would often be seen exploring in groups around the vineyards and enjoying grapes. The owner of the vineyards, Steven Miller, admired the foxes for their intelligence, beauty, and active behavior, which is where the company derived it’s original name.
A social media campaign was created to promote popularity and raise engagement by encouraging women to share the fun experiences they have had with Foxtrot Sparklers and their friends. Foxtrot’s Instagram includes a feed of photos submitted by women who have included Foxtrot Sparklers in their activities.